PRIOLO FINANCIAL GROUP Equipment Finance
Independent equipment finance broker

The deal everyone else passed on? Send it to me.

Thirty-nine years of putting equipment deals together. One person who knows your business, picks up the phone, and fights for the approval.

Send me a deal Download credit application Call Phil
Since 1987 in equipment finance
Many doors a network of funding sources
One call straight to Phil, start to finish
My story

From a briefcase and a Rolodex to AI

The tools changed. The part that gets deals done never did: knowing the customer, knowing the credit, and not quitting on the hard ones.

  1. 1987 Prime Financial Group. PFG. A briefcase, a Rolodex, a phone book, and a fax machine that jammed every time a deal mattered. My very first funding source was EDS, Electronic Data Systems, the company Ross Perot founded. A few years later he ran for president against George Bush and Bill Clinton. He didn't win that one, but he funded my deals, so he's always been in my win column.
  2. 1996 The Palm Pilot The most high-tech guy at every convention. Or so I thought.
  3. The years National lenders and banks Decades inside the lenders, learning how credit committees think and what gets a deal approved.
  4. 2026 Priolo Financial Group. PFG is back. Same initials. Same guy. A laptop, AI, and more doors to knock on than ever.
What I finance

Equipment that earns its keep

New and used. Leases and loans. Deals from $25,000 to $50 million, with funding sources for small-ticket through large-ticket.

Construction & earthmoving Excavators, loaders, dozers and the fleets that move dirt.
Cranes & lifting Crawler, rough-terrain and tower cranes, and long terms to match.
Material handling Forklifts, reach trucks and warehouse equipment.
Trucks & transportation Over-the-road, vocational and specialty trucks and trailers.
Manufacturing Machine tools, production lines and plant equipment.
The tough one Young company, bumpy year, odd equipment? Those are my favorite.
How it works

Three steps, one point of contact

  1. 1 Send me the deal A credit application and an equipment quote are enough to start.
  2. 2 I package it and place it I tell the story the way credit wants to hear it and match it to the right funding source.
  3. 3 You get an answer Straight talk on terms, and I push for the approval through to funding.
Apply

One application. Every funding source.

Download it, fill it out, sign it and email it to phil@priolofinance.com. One signed application lets me shop your deal to the right funders.

Download the credit application
What to send
Up to $350,000 The signed application and the equipment quote or invoice.
Over $350,000 Everything above, plus two years of CPA compiled or reviewed financial statements (P&L and balance sheet) and a year-to-date interim P&L and balance sheet with the same period last year.
Rates start at 9% The funding source sets your rate after credit review. It depends on your credit, time in business, financial strength, the equipment, the term and the down payment. Strong credit earns the best rates. Newer businesses, used or specialized equipment, or weaker credit may price higher or need more down. You see your rate, payment and terms in writing before you sign anything.

All financing is subject to credit approval. Seriously impaired credit may not qualify. Priolo Financial Group may be paid a fee by the funding source.

“Same initials. Same guy. Same appetite for the deal everyone else passed on.”

Phil Priolo, Founder

Let's talk

Got a deal that needs a home?

Email it, call it in, or just catch up. I'm the one who answers.

Email phil@priolofinance.com Phone 518-502-4343
Based in Florida, placing deals nationwide